![]() ![]() On Instagram, listeners were almost as frantic as Black Friday shoppers in their quest to find out when the dadgum Christmas music will begin. “No station would ever begin Christmas music on the weekend.” “I’m not sure what time but KOST 103.5 posted it on their Instagram story,” he wrote. ![]() Listener Alex Rodriguez posted confidently on the station’s Facebook page that Christmas music would start Friday, Nov. That doesn’t seem likely, though, because why kick it off in the middle of the weekend instead of higher-profile weekday? Both of those were Fridays.Īll week long, one Facebook commenter, whose profile includes a badge identifying him as a “top fan” of the KOST Facebook page, has been telling people that the switch will take place at 3 p.m. “What time?” Do you not understand that your listeners like to know what time the Christmas music starts, so that they can be sure to be listening at that time?” wrote listener Jim Schneider on a KOST Facebook post about Mariah “All I Want For Christmas Is You” Carey’s new song with Khalid and Kirk Franklin. ![]() That statement will calm exactly no one who’s been posting on the station’s social media accounts on Friday and pretty much every day since before the jack-o-lanterns on doorsteps went dark. So, when’s it gonna happen KOST? Officially, a spokeswoman for iHeartMedia, which operates KOST, says the timing is still to be determined. It would be no surprise if picketers in Santa suits showed up outside the KOST studios in Burbank with signs to declare “The end of normal music is nigh,” and maybe “Prepare to meet thy Christmas record-, er, reckoning.” ![]() Remember how it felt when you were 5 years old and you had to go to bed and wait for Santa on Christmas Eve? Like that, but with grownups. Fans of KOST-FM’s annual changeover to nonstop Christmas music are starting to lose their patience over not knowing when that switch will be flipped. ![]()
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